This is great tomato for spreading on bread and it's called the Penjadís. Its taste, its quality, the ease of spreading it and the fact that it is much more enjoyable makes it a very special variety - the ideal tomato for lovers of pa amb tomàquet (bread topped with tomato). And you will find it “wherever people know what is good to eat”.

Starting from these concepts, the company wanted to conduct a series of actions that would differentiate its brand from the products of other competitors. To do this, it commissioned Segundoprimera (the Communication Studio that developed its brand image) to create a communication strategy that would publicise the company's values at a minimum cost, directed at both the distributor and the purchaser of the product.  

Segundoprimera created a series of pieces to be distributed and exhibited in the product's packaging and at its points of sale: posters, banderols and cards. These indicate the reasons that have brought El Penjadís to number one in its category and that (with the help of this communication action) win over more people every day.